Oh Man Apple…


With the most recent set of apple announcements came a new line of iPods and an updated price on the iPhone. The iPod nano got a makeover, shaped now to handle movies with a wider screen and more square design. The iPod Classic got a slightly sleeker design and a price cut.

Most exciting, however, is the release of the new iPod Touch. Design is almost identical to the iPhone and for all practical purposes, it can be considered the same device, minus the phone capability.

I wondered for quite some time about the incredible publicity of the iPhone when it was only really practical for a small portion of the population, and only targeted to the elite few with cash to burn and serious connectivity needs. And yet, kids, seniors, and the average citizen from every walk of life heard about it and knew what it was and what it could do.

Now, it’s all clear. The iPhone is not something the average person should care about. But it’s brother, the iPod Touch, most definitely is.

So many have failed trying to make a smart phone or palm device for the masses, but with this bold move, it is obvious that apple thinks it can succeed where others have failed. The iPhone hype gave people the dream of a device so beautiful, and the iPod Touch gave them a way to grasp that dream and move into the same plane of sophistication as those elite enough to own the iPhone itself.

Wow, apple. I’m impressed.

Now, financial analysts are screaming about the ‘disastrous’ $200 price cut so soon after the iPhone’s initial release. Yes, its price was initially way too high, but that price point placed it upon a pedestal, barely attainable, that fueled hype and intrigue. Jobs is giving a $100 store credit to those early adopters who were “cheated” by this price drop.

Apple will sell plenty of the iPod Touch to make up for the small bit of negative spin in the air now. Give it a month and no one will remember these stories of apple’s faux pas, and apple will be slowly taking over the portable device market, corner by corner.

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